Why Every Conference Needs Its Own App: The Benefits of Building a Custom Solution

In today’s digital age, it’s no longer enough to simply host a conference and expect attendees to show up. To truly engage with and provide value to your attendees, you need to create a seamless and immersive experience that extends beyond the physical event. That’s where conference apps come in. 

Here are just a few reasons why every conference needs its own app:

1. Personalization

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One of the biggest advantages of a custom conference app is the ability to personalize the experience for each attendee. By collecting data on attendee interests, preferences, and behaviors, you can provide a personalized schedule, recommendations for sessions and activities, and even targeted ads and sponsor messages. This not only improves the attendee experience but also increases engagement and ROI for sponsors.

Using a conference app builder, you can easily create a personalized experience without the need for expensive and time-consuming development work.

2. Accessibility

With a conference app, attendees can access all the information they need in one place, without having to navigate multiple websites or printed materials. This includes schedules, speaker bios, session descriptions, maps, and more. Attendees can also use it to network with other attendees, exchange contact information, and set up meetings.

Additionally, it can provide accessibility features such as live captioning and audio descriptions for attendees with disabilities. This helps to create a more inclusive event and enhances the overall experience for all attendees.

3. Engagement

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A custom conference app can provide a range of interactive features to increase engagement and keep attendees interested and connected. This includes live polling, Q&A sessions, gamification, and social media integration. 

Gamification, in particular, is a popular feature in conference apps. By creating challenges and rewards, you can encourage attendees to explore the event and engage with sponsors and exhibitors. This not only enhances the attendee experience but also increases ROI for sponsors.

4. Data Collection

A custom conference app provides valuable data on attendee behavior, preferences, and interests. This data can be used to improve future events and marketing efforts, as well as to provide targeted recommendations and messaging to attendees. Additionally, it can provide valuable insights into which sessions and activities are most popular, which sponsors and exhibitors are generating the most engagement, and which features are most used by attendees.

5. Cost-Effective

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Building a custom conference app may sound expensive, but with a conference app builder, it can be surprisingly affordable. Many app builders offer pre-built templates and features, allowing you to create a professional and customized it without the need for expensive development work. Additionally, by providing a range of features and benefits to attendees, you can increase the ROI for sponsors and justify the cost of the app.


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In today’s digital age, a custom conference app is no longer a luxury but a necessity. By using a conference app builder, you can easily create a personalized and engaging experience for your attendees, while also collecting valuable data and increasing ROI for sponsors. With the right app, you can enhance the overall experience for attendees and create a lasting impression that will keep them coming back for more.